What expectations does the concept of web 2.0 set?
It sets the expectations for entertainment, interactivity and easy accessibility.

Who owns the message?
The viewers own the message because they are the ones commenting and deciding what they like and don't like to hear.

How can marketers use this to their advantage?
Marketers can use this to their advantage because they use the website to advertise products to that particular fan base-which could be thousands of people.

Are “masses” better than “experts”
I do not believe that masses are better than experts. Masses don't know as much as experts, and can make any fact up just as long as they all agree. It would be better to know the correct facts than to make up your own facts and really know nothing.

Using the website http://www.go2web20.net/ name and describe one website that you feel our class would benefit from using.

octopz.com- Advanced Online Collaboration Octopz is a online service that facilitates online collaboration, in either synchronous or asynchronous environments through the use of digital media, web conferencing, VoIP and content management technologies.